Home>Blogs>Vegan leather new darling -veganjean
Vegan leather new darling -veganjean
Contact us

Vegan leather's new darling -veganjean

Driven by demand and an industry-wide call for more ethical manufacturing, fashion brands are moving veganism out of the kitchen and into the closets of conscious consumers with animal-free apparel and accessories.


Though momentum for vegan fashion has been mounting since 2018a year that saw Helsinki Fashion Week ban leather, and luxury giants like Gucci, Chanel and Versace eliminate the use of real fur in their collectionsthe category has recently exploded partly in response to Covid-19, which has led to the growing concern about infectious diseases that originate from animals.  The pandemic, coupled with the overall shift toward healthier plant-based lifestyles, are motivating brands and consumers alike to reconsider their fabric choices.


More than 580,000 people took the pledge during the 2021 campaign, adding to the more than one million people who have already completed it since 2014.  Veganuary reports that one million people going vegan for 31 days has resulted in the lives of 3.4 million animals spared, 1.6 million gallons on water saved and more than 103,000 metric ton of CO2EQ saved from contributing to the planets global warming crisis.


Veganism is proving to go beyond consumersdietary choices.  In its 2020 Conscious Fashion Report, fashion search platform Lyst reported that searches for vegan leatherincreased 69 percent year-on-year, averaging 33,100 online monthly searches, and searches for faux leatherremained constant.  Meanwhile, searches for leatherdecreased 3.5 percent year-on-year.  Likewise, searches for furdeclined 8 percent year-on-year.


Stylish vegan fashion is certainly more available.  Retail market intelligence platform Edited reported that by the end of January 2021, there was a 75 percent year-over-year increase in products described as veganstocked in the U.S. and U.K. versus 2018.  Accessories and footwear make up the majority of these products as influential labels like Adidas, Allbirds and Stella McCartney continue to innovate in this space with plant leather, upcycled marine plastic waste and 3D-printed materials.


Though the denim industry has been proactive in developing alternatives for water-intensive crops and chemical-powered washing processes, as it continues its sustainable journey, every component that makes up a pair of jeansdown to the three-inch by two-inch leather back patchis being scrutinized.


Please enter your email address

We're always on the way to develop more green and sustainable pineapple and hemp related products,please SIGN UP and let us share all these updates with you. Your interactive is the best inspiration for us to build a better new world. Thank you in advance

Yes,I agree
Contact us
+86 13534380958