Sustainability has been the most important topic for
consumer brands in recent years, and the sustainability of
product materials has become the top priority.
Environmentally friendly products such as Marine waste
recycling, recycled plastics and recycled cotton have
attracted the attention of environmentalist consumers.
H&M's 2019 Conscious Exclusive collection featured jackets
made from a leather substitute made from a newly developed
cellulose pineapple leaf. H&M wants to do its part for the
planet by recycling old clothes and using new fabrics to
reduce pollution in production.
Mercer Amsterdam, a shoe brand based in Amsterdam, will
launch sneakers in 2020 made from plant-based leather,
recycled plastic bottles and EVA plastic soles based on
seaweed extract. Vegea is the Italian biomaterial
manufacturer. The leather is made from grape skins, stalks
and seeds related to wine making.
Adidas is currently working on a new "plant-based leather"
material for shoe manufacturing, a leather substitute made
from pineapple leaf fiber to reduce the use of animal
materials. This is adidas's new step towards a "green
Allbirds announced a $2 million investment in
Natural Fiber Welding, a sustainable materials technology
company. With this investment, Allbirds hopes to work with
Natural Fiber Welding to create the first 100% plant-based
leather to break the barrier of sustainable fashion.
"Plant vegan leather" seems to become the consumer brand of
the treasure of the hot cake, from materials to supply
chain, from production to investment, is the future of the
vegan leather has to enclosure movement moment?